Privacy Policy
This Privacy Policy explains how Aviation Retail Direct (“we”, “us”, “our”) collects and uses personal information when you use our website or services.
We trade as Aviation Retail Direct (ARD). Our registered company name is ARD.COM (UK) Limited (Company No. 07174594).
By using our website, placing an order, or contacting us about our products or services, you agree to the terms of this Privacy Policy.
What information do we collect
We may collect personal information when you:
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register an account
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place an order
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request a quote or make an enquiry
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contact customer service
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complete surveys or provide feedback
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enter competitions or promotions
We also collect limited information about how you use our website through cookies and similar technologies.
The information we collect may include:
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your name (or business name)
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billing and delivery address
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email address
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telephone number
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order and enquiry details
Payment details: If you pay by debit or credit card, your payment details are processed securely by a specialist third-party payment provider. We do not store your full card details.
How we use your information
We use your information to:
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process orders, payments, returns and refunds
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respond to enquiries and provide customer support
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manage your account and keep records of transactions
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improve and personalise your experience on our website
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help prevent fraud and protect our business and customers
Where necessary for order processing and fraud prevention, we may share information with:
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delivery and logistics providers
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payment processors
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fraud prevention and credit reference agencies (where relevant)
Marketing
If you have chosen to receive marketing from us, we may email you with information about products and services that may be of interest.
You can opt out at any time by:
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using the unsubscribe link in any marketing email, or
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contacting us using the details in the “How to contact us” section below.
We do not sell your personal information or share it with third parties for their own marketing purposes.
Profiling
We may use information about your purchases or interactions with us to understand what products and services may be most relevant to you. This helps us improve our communications and customer experience. Where appropriate, we may use additional information from trusted external sources to support this.
Children’s information (under 16)
We do not knowingly store or process personal information relating to individuals under 16 without written consent from a parent or legal guardian.
Who we share your information with
We may share your information with trusted third parties who provide services on our behalf, such as:
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delivery couriers
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payment and checkout providers
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customer support and IT service providers
These providers are only permitted to use your information to perform services for us and must keep it secure.
Correcting, deleting, or accessing your information
We aim to keep your personal information accurate and up to date. You may contact us to:
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request correction of inaccurate information
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request deletion of personal data (where applicable)
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request a copy of the information we hold about you
We normally respond within one month. For security, we may request proof of identity before fulfilling a request. In some cases, a reasonable administrative fee may apply where permitted.
Please note: we may need to retain certain information where required by law or to establish, exercise, or defend legal claims.
How long do we keep your information
We keep personal information only as long as necessary for the purposes described in this policy.
As a general rule, we delete personal data 36 months after your last account activity, as our experience shows customers may re-engage during that period. We regularly review our retention periods.
We may keep some information for longer where required to meet legal, tax, or regulatory obligations.
Cookies
Cookies are small text files stored on your device that help websites function and provide usage information.
We use cookies to:
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recognise repeat visits
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understand how visitors use our website
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compile statistical reports to improve site performance
You can set your browser to refuse cookies or delete cookies already stored. Please note that some website features may not work properly if cookies are disabled.
For more information, visit aboutcookies.org or allaboutcookies.org.
Links to other websites
Our website may contain links to third-party sites. This Privacy Policy applies only to Aviation Retail Direct. If you follow a link to another website, please review their own privacy policy.
Security
We take reasonable steps to protect your personal information. Sensitive information is protected using encryption where appropriate, and secure connections are used when you access secure parts of our website.
You are responsible for keeping your account password confidential. We do not have access to your password. If you forget it, the only way to regain access is by using the password reset process.
While we take precautions to protect information, we cannot guarantee the security of information transmitted to us over the internet before it is received.
Business transfers
If our business is sold, reorganised, or transferred (in whole or in part), personal information may be transferred as part of that process. Where this happens, we will take steps to ensure your rights and privacy continue to be protected.
Transfers outside Europe
To provide our services, information you provide may sometimes be transferred or stored outside the UK/Europe (for example, if a service provider’s servers are located elsewhere). Where this occurs, we take steps to ensure appropriate safeguards are in place to protect your information.
How to contact us
If you have questions about this Privacy Policy or the information we hold about you, don't hesitate to get in touch with us:
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Via our Contact Us page
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Post: Aviation Retail Direct, 10 Sutton Court Road, Hillingdon, UB10 9HP, United Kingdom
Changes to this Privacy Policy
We keep this policy under regular review and may update it from time to time. Any updates will be published on this page. Please check occasionally to stay informed.
Last updates: 08/12/2025